The raw material is a 1 foot long by 1" wide strip of raw 3M reflective material and can be fashioned into a variety of custom shapes to meet your individual needs. You can create custom hats or headbands to use (instead of a dot) by simply cutting out the proper shape and sticking it to a headset or other objects. Wrapping the material around a small ball works well in many situations. The package includes one strip.